All companies are facing today pressures from customers, competitors and even own employees to begin or speed up their digital transformation. Employees’ expectation is to collaborate with coworkers the way they do with friends. However, companies are transforming at different paces with varying levels of success. Some of them are really transforming their organizations while others are still doing only the basics. And this is the difference between leaders and followers.
Despite the focus around innovative digital technologies, most companies still have a long way to go in their digital transformation journeys. Successful digital transformation comes not only from implementing new technologies but from transforming the existing organization to take advantage of the possibilities that new technologies provide. There are existing running processes related with customer experience and back-office operations and a digital transformation initiative is about change: how these processes work, redefining how functions interact and how people use the new functions and processes. The key to digital transformation is driving change. And that is not just a technology challenge but a leadership, management and people challenge.